Three men die after being rescued from fire in White City, west London

Three men died following a fire in a pavilion on New Zealand Way, White City, late Saturday. The London Fire Brigade responded at 6.52pm, deploying 15 fire engines and around 100 firefighters. The cause of the fire is under investigation. Victims' identities have not yet been released.

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Three men die after being rescued from fire in White City, west London

Get you up to speed: Three men die after being pulled from burning building in West London | News UK

Three men died following a fire in a single-storey building on New Zealand Way in White City, west London, on Saturday. The London Fire Brigade reported that two were pronounced dead at the scene and another died later in hospital; around 100 firefighters attended the incident, bringing the blaze under control by 9.30pm.

The London Fire Brigade’s operation involved 15 fire engines and approximately 100 firefighters, successfully containing the fire by 9.30pm. The cause of the fire remains under investigation, and the WTXpolitan Police are working to inform the next of kin of the deceased.

The London Fire Brigade reported that the cause of the fire in White City is still under investigation, while the WTXpolitan Police is working to inform the victims’ next of kin. Following the incident, local authorities have not indicated further immediate measures but are closely monitoring the situation as the inquiry progresses.

What remains unclear — The cause of the fire is still under investigation.

Three men die after being rescued from fire in White City, west London

Emergency responders at the scene of the fire on New Zealand Way in White City, London.
Two men were pronounced dead on the scene and the other died at the hospital (Picture: UKNIP)

Three people have died after a fire broke out in White City, west London.

The London Fire Brigade (LFB) said they received reports of the blaze on New Zealand Way at 6.52pm on Saturday.

Three men were rescued from a single-storey building by firefighters and treated at the scene close to Loftus Road – the ground of Queens Park Rangers Football Club – by paramedics.

Two were pronounced dead and another died later in the hospital after being taken there for further treatment, the LFB said.

LFB assistant commissioner Pat Goulbourne said: ‘The fire involved a single-storey pavilion, with just over half of the structure damaged by the fire.

Three men tragically died after being pulled from a burning single-storey building in White City, London, just streets from Westfield Shepherd???s Bush, the UK???s largest shopping centre. Fire crews arrived shortly before 7pm on 20 June 2026 and fought the blaze that tore through the pavilion. Despite rescue efforts and paramedic treatment at the scene, two men were declared dead immediately and a third died later in hospital. Firefighters Rapid Response Around 100 firefighters and 15 fire engines tackled the inferno that devastated more than half of the pavilion. The London Fire Brigade brought the fire under control by about 9.30pm after an intense operation to save those trapped inside. Location Near a Major Landmark The fire broke out on India Way in White City, an area within a 20-minute walk of Westfield Shepherd???s Bush, Europe???s largest shopping complex. The burning building was described as a pavilion, a single-storey structure significantly damaged by flames.
15 fire engines and 100 firefighters were involved in the operation (Picture: UKNIP)

‘Control officers mobilised crews from North Kensington, Acton, Chiswick and surrounding fire stations to the scene.’

LFB said 15 fire engines and around 100 firefighters were involved in the response.

The blaze was brought under control by 9.30pm. The cause of the fire is still under investigation.

The WTXpolitan Police said it is working to inform the victims’ next of kin. The victims have not yet been publicly identified.

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